Privacy Policy
Last Updated: June 2026
Pusat Sukan Utama is committed to protecting your personal data in accordance with Malaysia’s Personal Data Protection Act 2010 (PDPA) and its 2024 Amendment.
1. Who We Are
| Business Name | Pusat Sukan Utama |
| Address | G63 & 64 Kompleks PKNS, Seksyen 14, 40000 Shah Alam, Selangor, Malaysia |
| Contact | 012-3160747 |
| richmounttrading008@gmail.com |
2. What Personal Data We Collect
| Data Type | Examples | When Collected |
|---|---|---|
| Identity Data | Full name | Account registration, checkout |
| Contact Data | Email, phone number | Checkout, contact form |
| Address Data | Delivery & billing address | Checkout |
| Order Data | Products purchased, transaction records | Every purchase |
| Technical Data | IP address, browser type, device | Automatically when visiting website |
We do not collect sensitive personal data such as race, religion, or health information.
3. Why We Collect Your Data
| Purpose | Legal Basis |
|---|---|
| Processing and fulfilling your orders | Contractual necessity |
| Delivering your purchases via courier | Contractual necessity |
| Sending order confirmations and updates | Contractual necessity |
| Customer service and responding to enquiries | Legitimate interest |
| Sending promotional offers (with consent) | Consent — opt out anytime |
| Fraud prevention and security | Legitimate interest |
4. Who We Share Your Data With
We do not sell your personal data. We only share with trusted parties who help us deliver our services:
| Third Party | Purpose |
|---|---|
| Courier / Delivery Companies | Delivering your order (name, address, phone shared) |
| Payment Gateway Providers | Processing your payment securely |
| Analytics Providers (e.g. Google Analytics) | Understanding website usage (anonymised data only) |
| Government / Regulatory Authorities | When required by law |
5. Your Rights Under PDPA
👁️ Right to Access
Request a copy of the personal data we hold about you.
Request a copy of the personal data we hold about you.
✏️ Right to Correct
Request correction of inaccurate or incomplete data.
Request correction of inaccurate or incomplete data.
🚫 Right to Withdraw Consent
Withdraw consent for marketing at any time.
Withdraw consent for marketing at any time.
📧 Right to Opt Out of Marketing
Unsubscribe from marketing emails at any time.
Unsubscribe from marketing emails at any time.
⚠️ Right to Complain
Lodge a complaint with the Department of Personal Data Protection Malaysia (PDPD) at www.pdp.gov.my.
Lodge a complaint with the Department of Personal Data Protection Malaysia (PDPD) at www.pdp.gov.my.
To exercise your rights, contact us via WhatsApp at 012-3160747 or email richmounttrading008@gmail.com. We respond within 21 days as required under PDPA.
6. Data Security & Retention
- SSL encryption (HTTPS) on all pages of utamasports.com
- Secure payment processing — PSU does not store card numbers
- Encrypted password storage for all customer accounts
- Order records retained for 7 years (Malaysian tax requirements)
- Contact enquiries retained for 2 years
- In the event of a data breach, we will notify you within 72 hours as required under PDPA 2024 Amendment
7. Cookies Policy
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Essential | Shopping cart, login, checkout | No — site requires these |
| Preference | Remembers your settings | Yes |
| Analytics | Google Analytics (anonymised) | Yes |
8. Contact — Privacy Enquiries
| 012-3160747 | |
| richmounttrading008@gmail.com | |
| PDPD Malaysia | www.pdp.gov.my |
| Response Time | Within 21 days (as required under PDPA) |
This Privacy Policy is governed by the laws of Malaysia, specifically the PDPA 2010 (Act 709) and its 2024 Amendment.
© 2026 Pusat Sukan Utama. All Rights Reserved.